Keep it simple, clear, legible, and elegant. This will ensures your identity is easy to recall. Your name is your reputation, don’t get lost in the crowd.
Colours are vital. Aim to be relevant to convey the right message. There is science and psychology behind this, not only design. People associate colours with weakness and stability, trust and mistrust. Blue reflects calmness and stability, red is associated with power. Green will give a feeling of new beginning and wealth, purple indicates loyalty and so on.
Great! Now you have a fantastic new logo. This may be true, but the journey doesn’t stop there. Successful branding requires constant and consistent focus and, at the right time, updating. You need to keep this visual message up to date; logo trends and how people perceive them change constantly. Your logo needs to keep pace, sometimes small updates are sufficient and at times a complete change is essential.
It’s always a good idea to keep it fresh. The logo is the best place to start, then, when you are comfortable, move to upgrading other more complex collateral to suit.
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