Philippa is a consultative business communications and marketing expert focused on optimising the customer experience.
She is a customer-focused and accomplished professional with demonstrated background developing and driving marketing and communication strategy, producing client’s literature, and generating brand promotion channels to increase business growth. She has over 12 years of experience in Marketing and Business Development with experience across a range of sectors including, law, technology and automotives, having worked for and with established brands such as Freshfields Bruckhaus Deringer, Hewlett Packard and BMW (Corporate).
Philippa has extensive legal marketing experience gained during time spent working in-house at both a long-established international Magic Circle law firm and at a leading independent UAE law firm. In these roles, she served as a top-level professional responsible for developing and executing strategic marketing and business development initiatives in the MENA region, working directly with the firm’s leadership.
Philippa has a strong talent for managing client accounts, building a loyal base of customers, and delivering top-level performance throughout her career, having spent several years working in full-service creative and digital marketing agencies in the UK. During her time at these creative agencies, she partnered with some of the world’s biggest B2B brands to develop marketing programmes from initial strategy and planning through to tactical execution. This unique combination of experience both in partnering with consultants and agencies as an in-house manager and having worked within full-service marketing agencies herself gives Philippa a unique understanding and holistic overview of how all the different elements of marketing fit together, and in the importance of cultivating client partnerships that continually enhance networks while boosting the company’s revenue stream.
Philippa started her career in the oil industry as a Business Services graduate with a FTSE 250 multinational energy services company where she received extensive business services and project management training, and early exposure to the intricacies of a business’s commercial functions that still serves her well to this day. Philippa’s key area of practice is managing and co-ordinating marketing communications operations to accelerate business growth.
Areas of Expertise
Marketing Asset Creation | Communications | Event Planning & Promotions | Social Media & Digital Marketing | Competitive Research & Market Analysis | Project Management | Client Relationship Management | Proposal Writing | Campaign strategy & Execution | Legal Directory Submissions | Content Writing