Polly specialises in building and leading the MBD infrastructure that turns strategy into consistent execution. Polly has set up and reset MBD functions; created clear 12-18 month strategies, budgets, governance and KPIs; introduced CRM, pipeline and reporting systems; and developed key-client and target-account programmes, partner plans, proposal and pitch systems and MBD training. She also leads market-facing delivery across brand and positioning, social media and digital campaigns, thought leadership, PR and media, websites, events, legal directories and awards.

Her work is highly relationship-led. She has developed relationships with general counsel, law firms, advisers, experts, arbitral institutions, banks, government-linked entities, family offices, investors and private-wealth organisations, translating market mapping into introductions, referrals, pitches, collaborations and opportunities. She has also supported firms without GCC offices in identifying suitable local counsel and developing reciprocal cross-border referral relationships while keeping the originating firm close to the client relationship.

Before consulting independently, Polly led the MBD function at OGH Legal and Horizons & Co. and held regional roles at Taylor Wessing and Freshfields covering the Middle East. Earlier roles at CMS, Joseph Hage Aaronson LLP and Bird & Bird broadened her experience across dispute resolution, including international arbitration, corporate/M&A, private equity, private wealth, real estate, construction, technology, regulatory and other sectors.

Polly holds an MSc with Distinction and a BA from the London School of Economics & Political Science. Her approach is commercially focused, practical and disciplined: the objective is not activity for its own sake, but stronger client relationships, better market positioning, more valuable referrals and instructed work.