A 40+ year old UAE law firm
Impact
Our client was a leading UAE law firm with a 40+ year track record and a team of over 80 professionals. Despite its heritage and scale, the firm was struggling with market perception—its brand optics were limiting its ability to attract high-value clients.
There were also notable inconsistencies in its legal directory rankings. While ranked Tier 2 for Local Disputes in Legal 500, the firm had been slipping in Chambers & Partners, where it had dropped to Band 3 and was on a clear downward trajectory.
Recognising the importance of cohesive and elevated positioning across all platforms, we developed and executed a tailored strategy.
Market Positioning | Marketing Collateral | Marketing campaigns | Business Development and Marketing Strategy | Sponsorship| Thought Leadership| Training | Legal Directory & Award Submissions | New Business | RFP Responses |
Within just one year, we delivered the following outcomes:
Tripled market visibility and successfully attracted elite clients and high-value matters, including instructions from top-tier international law firms.
Devised and implemented a firm-wide business development strategy, training colleagues on its effective application.
Reversed the firm’s decline in Chambers & Partners, lifting it to Band 2 and securing ranked status for multiple lawyers who had previously gone unrecognised.
Achieved a 90% success rate as a finalist in prestigious legal awards, with 40% of nominations converted into wins—including the Lifetime Achievement Award (MELA 2024) for the Founding Partner and Chairman.
Secured Legal 500 rankings across six practice areas, including first-time entries and inaugural lawyer recognitions.
Positioned the newly recognised Arbitration practice as a standout in the market—elevating the firm into the ranks of top-tier international players and distinguishing it as one of only three local firms excelling in this area.