Alsuwaidi & Company is a well-established law firm headquartered in Dubai, with additional offices in Abu Dhabi and Ajman, UAE. While highly regarded in the local market, the firm sought to elevate its market positioning and align itself more closely with international practice to attract higher-value work and enhance its reputation beyond the UAE.

Our mandate, which began in 2020, was to reposition the firm strategically, enhance its optics, and ensure its expertise was recognized in key legal directories. Within two years, our efforts resulted in a tier 2 ranking in dispute resolution in The Legal 500, as well as an inaugural tier 4 ranking in employment, strengthening the firm’s standing in the UAE legal market. This was achieved through a holistic strategy that encompassed refining the firm’s brand narrative, optimizing legal directory submissions, and enhancing thought leadership initiatives.

Following the successful completion of our initial engagement in 2022, we have been reengaged to take the firm to the next level. Our renewed mandate focuses on building on previous successes, further strengthening market positioning, securing additional legal directory rankings and awards, and supporting the firm’s continued growth. This includes expanding the firm’s reach, refining its business development strategies, and positioning it as a go-to legal partner for complex and high-value disputes, as well as non contentious corporate and commercial matters.

Through strategic guidance and a long-term vision, we continue to work closely with Alsuwaidi & Company to ensure it not only maintains but strengthens its competitive position in the evolving UAE legal landscape.