A law firm with offices in Baghdad, Muscat, Abu Dhabi, Dubai and Istanbul

Impact

Our client is a Middle Eastern law firm founded in 1981 with offices in the UAE, Turkey, Baghdad, and Oman. Our mandate was to bring to life and create a more fresh and modern look aligned with international standards.

Our client, a distinguished Middle Eastern law firm founded in 1981, operates across the UAE, Turkey, Baghdad, and Oman. With a strong regional presence and decades of experience, the firm sought not just a website revamp but a complete transformation of its brand optics to support its ambitious growth plans. The mandate was clear—enhance visibility, strengthen market positioning, and attract higher-value clients.

To achieve this, we took a holistic approach, recognizing that winning better clients requires more than just a refreshed website. The firm’s existing digital presence did not reflect its caliber or aspirations. We led the transformation by modernizing the firm’s website to meet international standards, ensuring a more sophisticated and structured user experience. We also refined the firm’s brand identity, aligning it with leading global firms to enhance credibility and engagement. A key part of this was developing content that effectively communicated the firm’s strengths, practice areas, and market expertise in a way that resonated with an international audience.

Beyond the website, we helped position the firm as a thought leader in its key practice areas. This included training the team on how to create impactful legal content, ensuring they could leverage their expertise to enhance credibility and client engagement. Now, we continue to work with the firm to lead its strategic business development efforts, helping to refine its approach to client acquisition and market positioning with a view to onboarding new business and securing high-value matters.

The result was a website and digital identity that not only looked the part but also worked strategically to position the firm as a go-to legal partner for high-value clients and international institutions. By improving optics and implementing a strong business development strategy, we created a platform that actively supports growth, reinforces the firm’s market standing, and unlocks new opportunities.

Suzanne Orfali is currently advising on strategic business development and is supported in branding by Emilia Breban.

Suzy is responsive, ethical, and transparent. She consistently prioritizes the best interests of her clients rather than simply maximizing revenues, which makes her someone I can trust. She is hardworking, realistic with timelines, and always delivers on what is promised. Her ability to set clear expectations and her varied skill set bring real value, especially in areas where a firm may have gaps in its marketing strategy. Working with Autem has had a tangible impact on our firm, from updated branding and a new website to improved client literature and master profiles. I would highly recommend Autem’s services.

Ahmad Subhi, co Founder of Salt & Associates,
Managing Partner, Abu Dhabi