Training and Mentoring
Business development and marketing are critical drivers of success in any law firm, yet these skills are often overlooked in traditional legal training. At Autem, we deliver bespoke training programs that empower your lawyers with the confidence, skills, and strategies needed to excel in client relationship management, business generation, and market positioning. Our programs go beyond foundational skills to build a framework for sustainable growth and industry leadership.
Empower the driving force behind business development
Our Training Programs
One-on-One Coaching
Personalized sessions focused on individual strengths and challenges, allowing each lawyer to build confidence in their unique approach to business development and marketing.
Group Workshops
Collaborative sessions that encourage knowledge sharing and practical learning, empowering teams to work together in driving the firm’s growth.
Ongoing Support
We maintain close relationships with firm lawyers, providing continuous coaching and guidance tailored to their roles and practice areas.
Why Business Development & Marketing Training Matters
While some lawyers have a natural affinity for business development, many find it unfamiliar and challenging. Most receive little or no formal training in client relationship management or business generation, leading to uncertainty and reluctance to engage in these critical activities. According to a 2018 study by Ackert Inc., a technology platform for sales, business development coaching was identified as the highest revenue-generating strategy for law firms, outperforming other tactics like cross-selling, thought leadership, and sponsorships. This underscores the value of targeted training in driving profitability and growth.
Autem’s training programs are designed to be flexible, adaptable, and tailored to each firm’s unique needs.
Partner Mentoring
Building a strong client base and market presence requires strategic, consistent effort. Our partner coaching focuses on helping partners develop, nurture, and strengthen relationships that drive revenue and establish market credibility. We work closely with partners to develop strategies in the following areas:
Client Relationship Development:
We help partners build and sustain strong relationships with existing clients through targeted retention and engagement strategies. By identifying clients in different categories—such as key clients, cross-sell opportunities, and dormant accounts—we create customized approaches to meet each client’s needs.
Market Positioning and Profile Elevation:
Clients choose lawyers, not just firms. We develop personalized marketing plans that help partners elevate their profiles through thought leadership, sponsored events, roundtables, publications, and legal directory rankings. By positioning partners effectively in the market, we increase their visibility and credibility among target clients.
Prospective Client Engagement:
We guide partners in identifying and connecting with prospective clients, nurturing these relationships to generate new revenue opportunities and expand the firm’s client base.
Strategic Alliances and Referrals:
Our training emphasizes the importance of establishing connections with key influencers and referral sources, which can enhance credibility and open doors to new clients.
A Holistic Approach to Growth
Our training programs aim to do more than build technical skills—they empower lawyers to approach client relationships and business development with confidence and clarity. By fostering a proactive, growth-focused culture, Autem’s training solutions enable your firm to achieve sustainable success, one relationship at a time.
For more information on how Autem’s tailored training solutions can support your firm’s goals, contact us at enquiries@weareAutem.com.
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