How Sales Principles Can Drive New Business Development in Law Firms
Sales is traditionally seen as a transactional activity, focused on closing deals and achieving short-term results.
Sales is traditionally seen as a transactional activity, focused on closing deals and achieving short-term results.
Business development (BD) is no longer a task for a select few partners. In today’s legal market, where competition for clients is fierce, firms need to cultivate a BD-savvy culture throughout the organization.
Bahrain has long been recognized as one of the more liberalized legal markets in the Gulf region.
Local firms in the GCC are at a pivotal moment. The rise of international firms operating in the region has created new competition.
In our previous article, we explored the Art of Business Development and found that one concept kept resurfacing—long-term value. But what does that mean?
Over the past few years, we’ve seen a welcome shift in how firms approach Business Development (BD) and Marketing.
So, you think you can do business development (BD)? Make no mistake—Business Development is an art.
The legal market is becoming increasingly competitive, and law firms need to ask themselves hard questions if they want to stay ahead.