AUTEM

Acquisition

Polly Lloyd, Acquisition, Training and Mentoring, Client Success, Strategy, Strategic Alliances, Business Development, Practice Management, Transformation, author, Growth, Suzanne Orfali, Diversification, Expansion, Optics, Marketing and Engagement

The Office Is Not the Strategy. How international law firms can build a credible Middle East market position before committing to a permanent office

International law firms do not need a permanent office to build a credible Middle East presence. We examine how firms can identify where they can genuinely compete, build routes to instruction, measure commercial traction and determine when local infrastructure becomes the right investment.

author, Growth, Diversification, Polly Lloyd, Expansion, Optics, Marketing and Engagement, Acquisition, Training and Mentoring, Client Success, Strategy, Strategic Alliances, Business Development, Practice Management, Transformation

From Requests to Revenue: How to establish an MBD function that becomes part of the business, not simply a support service

A genuine MBD function gives a law firm a commercial framework for growth, connecting leadership priorities with clients, markets, relationships, opportunities and reputation. The strongest functions move beyond reactive support to become part of how the firm makes commercial decisions and drives sustainable growth.

Marketing and Engagement, Acquisition, Training and Mentoring, Client Success, Strategy, Strategic Alliances, Business Development, Practice Management, Transformation, Suzanne Orfali, Growth, Diversification, Expansion, Optics

Your law firm has an operating system. Did anyone design it?

Not every great lawyer is a rainmaker.
Some generate work. Some retain clients. Some develop future leaders. Some become the technical backbone of the firm.
The challenge is not deciding which contribution matters most. It is recognising that successful firms depend on all of them and building performance frameworks that reflect that reality.

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