Dubai Arbitration Week offers law firms valuable opportunities to strengthen professional relationships, develop referral networks and raise their market profile. But how can firms turn a busy week of meetings and events into lasting commercial value? Suzanne Orfali and Polly Lloyd explore the strategic approach needed to turn connections into meaningful opportunities for growth and collaboration.
An experienced MBD director can bring commercial direction to an established marketing team, help a growing boutique develop its client relationships or support an international law firm expanding into the Middle East. But different stages of growth call for different levels of leadership. Drawing on her experience across international and regional law firms, Polly Lloyd examines where fractional MBD leadership can make a meaningful difference, from mentoring internal teams and developing market strategies to guiding firms through periods of expansion and change.
A genuine MBD function gives a law firm a commercial framework for growth, connecting leadership priorities with clients, markets, relationships, opportunities and reputation. The strongest functions move beyond reactive support to become part of how the firm makes commercial decisions and drives sustainable growth.
International law firms do not need a permanent office to build a credible Middle East presence. We examine how firms can identify where they can genuinely compete, build routes to instruction, measure commercial traction and determine when local infrastructure becomes the right investment.
A genuine MBD function gives a law firm a commercial framework for growth, connecting leadership priorities with clients, markets, relationships, opportunities and reputation. The strongest functions move beyond reactive support to become part of how the firm makes commercial decisions and drives sustainable growth.