AUTEM

Menu

Polly Lloyd

Stronger Together: The Value of Outside Expertise
Acquisition, Business Development, Training and Mentoring, Transformation, Client Success, Growth, Strategic Alliances, Diversification, Practice Management, Expansion, author, Branding, Optics, Marketing and Engagement, Legal Directories and Awards, Website, Polly Lloyd, Strategy

Your Next MBD Director Doesn’t Have to Be on Your Payroll

/

An experienced MBD director can bring commercial direction to an established marketing team, help a growing boutique develop its client relationships or support an international law firm expanding into the Middle East. But different stages of growth call for different levels of leadership. Drawing on her experience across international and regional law firms, Polly Lloyd examines where fractional MBD leadership can make a meaningful difference, from mentoring internal teams and developing market strategies to guiding firms through periods of expansion and change.

Optics, Marketing and Engagement, Legal Directories and Awards, Training and Mentoring, Client Success, Strategic Alliances, Strategy, Practice Management, Business Development, author, Growth, Diversification, Expansion, Polly Lloyd

Before the Mandate: How Law Firms Build Client Relevance, Recognition and Preference Before an Instruction Arises

/

A genuine MBD function gives a law firm a commercial framework for growth, connecting leadership priorities with clients, markets, relationships, opportunities and reputation. The strongest functions move beyond reactive support to become part of how the firm makes commercial decisions and drives sustainable growth.

Training and Mentoring, Client Success, Strategy, Strategic Alliances, Business Development, Practice Management, Transformation, author, Growth, Suzanne Orfali, Diversification, Expansion, Optics, Marketing and Engagement, Polly Lloyd, Acquisition

The Office Is Not the Strategy. How international law firms can build a credible Middle East market position before committing to a permanent office

/

International law firms do not need a permanent office to build a credible Middle East presence. We examine how firms can identify where they can genuinely compete, build routes to instruction, measure commercial traction and determine when local infrastructure becomes the right investment.

Diversification, Polly Lloyd, Expansion, Optics, Marketing and Engagement, Acquisition, Training and Mentoring, Client Success, Strategy, Strategic Alliances, Business Development, Practice Management, Transformation, author, Growth

From Requests to Revenue: How to establish an MBD function that becomes part of the business, not simply a support service

/

A genuine MBD function gives a law firm a commercial framework for growth, connecting leadership priorities with clients, markets, relationships, opportunities and reputation. The strongest functions move beyond reactive support to become part of how the firm makes commercial decisions and drives sustainable growth.

Scroll to Top