Your Clients Hired a Law Firm. Why Are They Getting Ten Different Experiences?
Inconsistent client service can cost law firms clients, revenue and reputation. Discover how integrated policies improve performance and growth.
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Your Next MBD Director Doesn’t Have to Be on Your Payroll
An experienced MBD director can bring commercial direction to an established marketing team, help a growing boutique develop its client relationships or support an international law firm expanding into the Middle East. But different stages of growth call for different levels of leadership. Drawing on her experience across international and regional law firms, Polly Lloyd examines where fractional MBD leadership can make a meaningful difference, from mentoring internal teams and developing market strategies to guiding firms through periods of expansion and change.
The Full-Time Marketing Myth: Are Law Firms Paying for More Than They Need?
Does your law firm need another full-time marketing employee, or simply a better combination of expertise? As firms grow, marketing and business development teams often expand to meet increasing demands. But permanent headcount is not always the most effective way to access senior strategic leadership, specialist capabilities and day-to-day support. We examine how law firms can rethink their marketing investment, make better use of existing resources and structure their teams to support sustainable growth.
Why Some Law Firms Move Up the Market and Others Plateau
Why do some law firms successfully move up the market while others plateau? We explore how positioning, client service, matter management, people and internal infrastructure work together to drive sustainable law firm transformation.
The Power of Purpose: Why Law Firms with Direction Outperform the Competition
The legal market is more competitive than ever. Across every jurisdiction, clients have more choice, more information, and higher expectations. And while technical ability is essential, it’s no longer what sets a law firm apart.
Navigating Legal Deregulation in Saudi Arabia: What Local Law Firms Must Do to Stay Competitive
As Saudi Arabia’s legal market continues to deregulate, the influx of international law firms presents both challenges and opportunities for local firms.
Is Your Website Holding You Back?
Your website is more than just a digital placeholder—it’s your firm’s first impression.