AUTEM

Menu

Branding

Stronger Together: The Value of Outside Expertise
Expansion, author, Branding, Optics, Marketing and Engagement, Legal Directories and Awards, Website, Polly Lloyd, Strategy, Acquisition, Business Development, Training and Mentoring, Transformation, Client Success, Growth, Strategic Alliances, Diversification, Practice Management

Your Next MBD Director Doesn’t Have to Be on Your Payroll

/

An experienced MBD director can bring commercial direction to an established marketing team, help a growing boutique develop its client relationships or support an international law firm expanding into the Middle East. But different stages of growth call for different levels of leadership. Drawing on her experience across international and regional law firms, Polly Lloyd examines where fractional MBD leadership can make a meaningful difference, from mentoring internal teams and developing market strategies to guiding firms through periods of expansion and change.

Strategy, Acquisition, Business Development, Training and Mentoring, Transformation, Client Success, Growth, Strategic Alliances, Diversification, Practice Management, Expansion, Suzanne Orfali, Branding, Optics, Marketing and Engagement, Legal Directories and Awards, Website

The Full-Time Marketing Myth: Are Law Firms Paying for More Than They Need?

/

Does your law firm need another full-time marketing employee, or simply a better combination of expertise? As firms grow, marketing and business development teams often expand to meet increasing demands. But permanent headcount is not always the most effective way to access senior strategic leadership, specialist capabilities and day-to-day support. We examine how law firms can rethink their marketing investment, make better use of existing resources and structure their teams to support sustainable growth.

Legal Directories and Awards, Website, Strategy, ESG, Business Development, Training and Mentoring, Transformation, Client Success, Growth, Strategic Alliances, Diversification, Practice Management, Expansion, Suzanne Orfali, Branding, Optics, Marketing and Engagement

Why Some Law Firms Move Up the Market and Others Plateau

/

Why do some law firms successfully move up the market while others plateau? We explore how positioning, client service, matter management, people and internal infrastructure work together to drive sustainable law firm transformation.

The Power of Purpose; Why Law Firms With Direction Outperform the Competition
Website, Training and Mentoring, Business Development, Client Success, Transformation, Strategic Alliances, Growth, Suzanne Orfali, Diversification, Expansion, Branding, Optics, Marketing and Engagement, Legal Directories and Awards

The Power of Purpose: Why Law Firms with Direction Outperform the Competition

/

The legal market is more competitive than ever. Across every jurisdiction, clients have more choice, more information, and higher expectations. And while technical ability is essential, it’s no longer what sets a law firm apart.

Scroll to Top