Marketing and PR

Understanding the buy decision matrix of buyers of legal service is crucial in any business development effort. Law firms need to generate sentiments of credibility, and build positive perceptions of trust, reliability and knowledge. Your branding, thought leadership, legal directory rankings or awards and your sponsored marketing and PR are enablers for firms to build on their credibility, and each must work in unison to drive strong market impressions.

Many firms still confuse marketing with business development. Marketing and business development are separate disciplines that work together. We use marketing as a tool to enable business development so that any marketing investment yields positive ROIs and outcomes, and marketing efforts are ultimately more than just a �branding exercise�. We evaluate third party vendor opportunities for our clients, and select events, publications, and sponsorship opportunities that will serve and further our client�s business and make the most impact.

We have made a difference to numerous law firms and legal businesses operating in London, New York, Philadelphia, Atlanta, Paris, Dubai, Abu Dhabi, and the wider GCC, in devising strategically aligned marketing and business development strategies, and helped make key decisions on where to invest to generate desired outcomes.

Thought leadership and content creation

Positively standing out and differentiating your firm and practice from competitors is not easy. Firms wishing to be competitive must consistently demonstrate legal acumen and up to date legal knowledge. Unlike other sectors, thought leadership actually forms a part of the legal sales process.

Firms that attempt to make direct sales in the absence of providing prospective clients value add legal thought leadership can be viewed as desperate and their direct sales efforts will ultimately diminish credibility rather than help them build. Whereas, writing topical legal articles or special publications enables you to directly reach out to prospective clients and clients in a credible way.

Legal thought leadership is key in strategically elevating the market�s perception of your firm and serves as an enabler, or catalyst to connect you to prospective clients, or demonstrate to an existing client other key services or solutions your firm may offer.

Speak with us about how we can work with you on your thought leadership and content strategy.

Marketing collateral

How does your firm add value to a client�s or prospective client�s business? Who are the lawyers that will do the work should a client instruct your firm? What is your practice�s experience? Do you have specific sector experience?

Marketing materials allow you to showcase and legitimize your firm with a tangible representation of your services.
They also serve as important �touch� points when connecting with your target market.

Legal marketing materials include:

Firm brochure
Sector expertise two pagers
Practice group expertise two pagers
Lawyer profiles in long form and short form
Template RFP responses
Specialist publications

Autem designs and writes marketing materials so that your firm conveys the right impressions and your clients and prospective clients are left with positive impressions of your firm. Speak with us today to learn more on how Autem can help you create your suite of marketing collateral.

Legal directory and award submissions

We align various activities of marketing, PR, and business development so that collectively, our efforts generate the desired outcomes. .

The legal directories are important as they help prospective clients find your firm. They also help firm�s stay in touch with clients, and demonstrate a firm�s willingness to consistently do better, or provide a better client service.

We have been writing submissions to legal directories and consistently achieving positive results for our clients for over a decade. In that time, we have successfully achieved ranking for law firms and litigation funders, as well as for lawyers, several of whom have never been recognised by the legal directories before our involvement, and likewise achieved wins and runner up recognition for numerous legal awards.

Speak with us to help you with your legal directory and legal award submissions.

Events

We manage, create, and sponsor events for our client�s.

Events require investment and since our core business is business development, our focus is always to generate a return for any monetary commitment.

We also ensure all events are well prepared, well managed, run smoothly and our client firm is presented in the best possible way.

We have worked closely with clients to identify interest areas, or topical matters that would generate an engaged audience. Our creativity in identifying opportunities in the market has enabled us on several occasions to attract prospective clients to our client offices.

We have managed and held events across the US (in New York, Philadelphia, Florida, and New Orleans), as well as in London, Paris, Singapore, Dubai and Abu Dhabi.